Business Administration

Archive for the ‘Communication Plan’ Category

An organization can plan your communication considerably enhance their business objectives, corporate, institutional and social. Schedule messages and contact procedures is as logical as plan the financial, technical or human. However, this task has been the last to join the management actually responsible for doing so are in many cases more recently incorporated into the management team.

The communication planning is set in the communication plan complete you can get applying the five steps just discussed in the previous section. Summary of integrated communication phases:
Research to provide the necessary information.
Creating the strategic communication plan for a period of time.
Schedule the necessary actions to carry out the plan.
Implementing the actions in the programmed order.
Control plan and evaluate the result.

The focus of the communication of any organization is built from the public to whom it is addressed. You are probably thinking about the customers or consumers. Of course these are a priority for the company, but if you look a little better, you’ll see that other people or companies with which is also related. Although there are those who buy the product, service or a final thought, what they think the company can be decisive. An example: the employees. They have insider and a high degree of credibility with anyone who will listen. O shareholders who have invested their money in the company and can influence it. Or the banks that work is its management, they can trust or not in its future solvency.

It is a plan to communicate with different audiences of the company, or those identified as priorities in the next period of time. The starting point of this plan is, therefore, the identification of internal and external stakeholders (employees, shareholders and investors, customers, suppliers and distributors, public, opinion makers …) and collecting information about them. It is also advisable to make an image audit that allows us to understand the corporate values, corporate culture to analyze and diagnose your image internal, external and intentional, as well as communication and corporate reality.

Since this information is created strategic communication plan, usually annual, that policy must be based on communication and image of the company. This plan sets out the objectives of communication, public to communicate and to be the strategy to follow with each of them. Consequently, specific actions are programmed to deliver messages, are interpersonal (management meetings with opinion leaders, representatives of the same or different sectors …), mass (advertising or news creation) or massive (participation in fairs, conferences, selective delivery of reports, information dossiers …).

A strategic communication plan integrates different programs of action are being launched in a coordinated manner to enhance the desired effect. This is carried out trying to meet the plan schedule or timing , sometimes complex because often be developing and launching simultaneous actions with diverse audiences. The process control and measurement of results allows adjustment and correction of subsequent plans.

These days I’ve been a little busy with a course on how to create an internal communication plan. I’ve met good people, very varied and enriching. And I am committed to giving them more information on this subject after the course, in this case for free.

As promised, here are some of the most interesting documents that are on case studies of internal communication in companies, consultants and counted by the companies themselves:

1. The internal communication strategy in health institutions (Pablo Gonzalo – Alcor Consultores)

2. Internal communication in Iberdrola (Jose Luis Gonzalez Besada – Iberdrola) Read the rest of this entry »