Innovative Business BOP
New surprising discovery about the innovative businesses that are being developed to market products in what today is called “bottom of the pyramid”, or what is equal, the market of people with less purchasing power.
Based on a study conducted by specialists from Harvard University in partnership with people around the world has become very evident business opportunity according to a global need uncovered by them.
Recently I have been reading the book “The Fortune at the Bottom of the Pyramid” of the author CK Prahalad, certainly has created a paradigm shift simply think that real businesses are not among the richest people even in those who are of average income.
This approach clearly provides the foundation needed to ensure a win-win strategy in which each and every one of the members of the economic circle-win, can become a real business opportunity profitable.
No doubt this is a fairly broad topic that could result in thousands of discussions for and against, but as a general principle of the theory, the business opportunity must be created based on a synergy that I would define as tripartite Large Companies, Small Business, Consumer end (base of the pyramid are people with very low purchasing power), no doubt can be a profitable business based on helping the most vulnerable sector of the population.
For large companies becomes a great opportunity to mass-produce products for this market, even as we have seen many times, helping you can win, and it is precisely in the sector of large enterprises which bear the greater social responsibility to help But as we notice every day, these companies usually always go with all this hi benefit strategies.
For small business becomes an opportunity to sell in larger volumes in a class of product called “use only once” or so-called individual presentation, as people to whom it may concern this type of product only has money to live up with what they often do not have enough money to buy more that one occasion.
For poor people it also becomes an opportunity to use services often offer free or very low cost, companies today are moving to these types of programs charge very low figures based on making a planning to reduce cost of giving such services, which turns into something profitable to both parties, hospital services, home building, finally, various industries have turned to look toward the sector most beaten by the economy.
The future is very promising for this strategy, they must find the elements necessary to make a business synergy in which all parties are winners, as such, the employer must make a planning to direct it towards the path of win-helping, Thus the opportunities that come up a great business idea that if adopted properly can result in big profits for everyone.
Fernando Vazquez is also a professional developer of Business. Its aim is to inspire, encourage and motivate people to create their own reality so that they become what they want to be
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