Keeping Track Of Customers And Their Perks With Key Tags
To keep things exclusive or members only now has an innovative and inexpensive way to control access and people flow that resembles the scanned plastic cards systems used for security, but now at a mere percentage of the cost. The plastic card printing options for magnetic stripe encoding and physical ID number stamping are almost as cheap to produce now as their cardboard membership card equivalents.
For daily access you only need to have your gate people know the range of numbers listed on cards to be used that day. Re-use of the plastic cards or key tags by the public is eliminated. And they now have a solid object keepsake memento of their attendance at your show or other attraction which is considered perpetual advertising. So when designing your card take advantage of the four color process and fancy it up.
If you have many gates, checkpoints or just numerous locations you can go one step beyond the physical serial number checking and take advantage of the magnetic encoding with inexpensive readers and management programs that can be interfaced with your point of sale terminals and account keeping. Video and game rentals are an easy interface but any items or location that needs to verify identity, eligibility or other customer parameter can do so in a high tech way with low tech equipment and costs.
Posted in 
Tags: