The Implementation Plan Creative Ideas
There are several reasons why the creative ideas fail to become innovations. Sometimes because the idea seemed brilliant conceptually implementation is flawed.
Often the problem is that companies invest in creative initiatives such as meetings to produce a storm of ideas (brainstorming), management ideas, campaign ideas, etc.., but fall short at the stage of investing in the implementation of more creative ideas that emerged at these meetings.
Perhaps yourself or have experienced this: a company invests in creative ideas that involve managers and highly paid consultants.
From these events came a number of promising ideas. Sometimes to develop business plans around these ideas, sometimes even build prototypes. But somewhere between the identification of promising ideas and their implementation, the idea dies or is killed instead.
There are several reasons why they kill creative ideas, but most have to do with risk. We observed the implementation of a new idea as risky and the company people really do not want to take risks. For this reason, directly or indirectly, kills the idea.
It goes without saying that investing in the generation of new ideas that will never be put into practice is a very expensive method to get absolutely nothing.
But this reluctance to implement new ideas does not happen only to businesses, people that we find it. Imagine for a moment that a young person wants to send their CV (or résumé) for solicitor a job at a company like Levi Strauss & Co and comes up print your CV in a jean and send it to your potential employer.
A very creative approach will surely be highlighted from the rest and attract the attention of the HR people. And it could result in a job interview, particularly if the company values creativity as surely makes Levi. But it could also pass that was thrown away by ridiculous (no idea on how to react to the company in this case). In my experience, most people with such creative ideas do not wish to take the risks of taking forward.
To help individuals and companies to plan and implement their creative ideas more efficiently, I plan to discuss why the ideas are not implemented (either in organizational and individual) and developed a Plan of Implementation of creative ideas. Below I point from which to download the models for the implementation plan and the corresponding cash flow.
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